Context
Security monitoring, inventory data and the management of several advertising and commerce channels needed to be brought into maintainable operational workflows.
Commerce, security & data integration
GoldMaier · Silberketten-Store
AI-assisted monitoring and data integration across inventory, advertising and commerce channels.
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Contribution
PoW24 developed an AI-assisted monitoring concept and a custom data layer and middleware. It reads information from the inventory system and prepares it for Google Ads, Google Merchant Center, TikTok and Meta/Facebook Merchant Center.
Working relationship
A service and maintenance agreement regularly reserves PoW24 time for GoldMaier and Silberketten-Store. Within this arrangement, PoW24 handles ongoing IT work and continues to develop client-specific solutions.
Technologies
- AI-assisted monitoring
- Inventory data layer
- Google Ads and Merchant Center
- TikTok and Meta Commerce
Outcome
The result is centralised data distribution alongside an extended monitoring concept.
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